Tag Archives: Internet

This is how to sell a home in Northern Colorado…or any real estate market?

I hear many home sellers lamenting the current real estate market in Fort Collins, Loveland, Windsor and throughout Northern Colorado.  The perception is that our Colorado real estate market is poor due to the high number of foreclosures which has hurt property values and home appreciation.  This false perception is fueled by the media which looks at the overall real estate market in the United States but real estate is local.  What I mean by this is that Las Vegas, Michigan and Florida, for example, may be effected by slumping home sales but that does not necessarily relate to Colorado or even more specifically to the Northern Colorado region.

Homes in Fort Collins, Loveland and Windsor are still being sold at record numbers for record prices…so don’t believe the false hype.

Granted, we are in a changing real estate market but that is not a negative.  As with any change in a market, people need to adjust which is what I have done with my marketing plan for home sellers.

Over 80% of today’s buyers begin their home search online and they demand multiple photos and visual tours otherwise they will skip over the homes lacking these important features.  So with consumers demanding as much information as quickly as possible I have adjusted my marketing strategy to accommodate today’s buyer and here is how:

  • All my home sellers are listed on www.Realtor.com and www.Remax.com, the # 1 and #2 most searched real estate sites in the World, respectively.
  • My sellers have up to 25 photographs on both sites as well as a visual tour on both.
  • The home pictures are taken with a wide angle lens allowing more features to be displayed…no more cutting parts of a room out.
  • My sellers also have their homes listed on www.coloproperty.com, www.remax-action-fort-collins-co.com, www.Craigslist.com, www.MikeMalvey.com, www.SearchFortCollinsMLS.com, Trulia, Oodle and many other websites.
  • I provide my sellers with professional flyers to display out front of their homes.
  • I provide my sellers with a Sentrilock key box which only allows licensed real estate agents to gain access to the home.  This is a security feature that cannot be achieved with combination locks.
  • My sellers are given feedback from showings by other agents.
  • Each week I provide a report for the number of times the home has been viewed on Realtor.com.
  • I provide my sellers with a free home staging consultation to get ideas on putting their home in the best possible condition to attract buyers.
  • And one of the most important services I provide is communication.  I stay in continuous contact with my sellers to keep them apprised of any changes to the market that could affect them.  In addition, I make certain that they completely understand the entire home selling process so they never feel left in the dark.

If you are in the market to sell a home in the Fort Collins, Loveland, Windsor or neighboring towns/cities then I would be happy to sit down and discuss my marketing plan and my success rate in selling homes…email me: Mike@MikeMalvey.com.