RE/MAX Claims 2 Spots in Top 10 Real Estate Search Terms

Internet Search Terms: RE/MAX Claims Two Spots in Top 10

While the word “REMAX” has long ranked as the No. 2 search term for consumers seeking real estate information online, another phrase – “remax.com homes for sale” – gave the network a second spot in the Top 10 for November.

According to the November search-term report by Internet traffic analysts Hitwise, “remax” trails only “realtor.com” in usage by consumers seeking real estate Web sites. The “remax.com homes for sale” phrase ranked No. 9.

In related news, remax.com continues to rank on the Hitwise list of Top 10 Web sites in terms of traffic.

Hitwise, a subsidiary of Experian, has been collecting and analyzing data directly from Internet Service Providers (ISPs) since 1997.

The search terms in the report were ranked by volume of searches that successfully drove traffic to Web sites in the Hitwise Real Estate category for the four weeks ending Nov. 29, based on U.S. Internet usage.

Hitwise Real Estate Search Term Rankings, November 2008
1. realtor.com – 2.32 percent
2. RE/MAX – .60 percent
3. zillow – .56 percent
4. real estate – .42 percent
5. apartments for rent – .40 percent
6. zillow.com – .36 percent
7. realtor – .36 percent
8. century 21 – .35 percent
9. REMAX.com homes for sale – .32 percent
10. coldwell banker – .32 percent

Hitwise Most Visited Real Estate Web Site Rankings, November 2008
1. Realtor.com
2. Yahoo Real Estate
3. Zillow
4. ZipRealty
5. Rent.com
6. REMAX.com
7. Homegain
8. ServiceMagic
9. HUD.gov
10. RealtyTrac

Copyright © 2008 RE/MAX International Inc. 12/28/08

In today’s real estate market where over 80% of consumers search for their next home on the Internet, it is vital to make sure your home is being marketed to the maximum. 

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